Targeted marketing AND SALES strategies
Services
Business Development Consulting
Business Development Consulting
Business Development Consulting
Marc can partner with organizations to identify new growth opportunities, enter new markets, and build scalable business development strategies.
His approach combines market analysis, strategic partnerships, and proven outreach frameworks to help companies expand their footprint, increase deal flow, and create sustainable pipelines.
Sales Strategy
Business Development Consulting
Business Development Consulting
Marc will help companies build, refine, and scale high-performing sales organizations. From sales strategy and process design to training and leadership coaching, he focuses on improving execution, accountability, and close rates.
His sales consulting is rooted in real-world experience leading teams and driving consistent revenue growth across multiple industries.
Targeted Marketing
Business Development Consulting
Targeted Marketing
Marc can offer strategic marketing guidance designed to generate qualified leads, strengthen brand positioning, and support long-term revenue growth.
With decades of experience across advertising, media, and B2B marketing, he's developed integrated marketing programs that align messaging, channels, and sales objectives to drive measurable results.
Background
About Marc Baker
Marc has more than 40 years of experience in Business Development, Marketing, and Sales Management across a diverse range of Public and Private companies, as well as volunteer leadership, income development, and board member positions within non-profit charities and youth sports organizations.
Clientele and Experience
FirstWatch
As Vice President and Partner at FirstWatch Solutions, Inc., Marc Baker helped scale the company from an early-stage deployment into a market leader serving more than 500 public safety, public health, and homeland security agencies across the United States and Canada.
In his business development leadership role, Marc focused on asking the right questions and deeply understanding customer goals. By listening closely to agency leaders, he helped align FirstWatch capabilities with real-world needs such as improving situational awareness, increasing operational efficiency, and extending limited human resources through automation.
Marc led enterprise positioning, consultative sales strategy, and the cultivation of long-term customer and strategic vendor partnerships. His ability to translate complex capabilities into practical outcomes played a key role in driving adoption, trust, and sustained growth across hundreds of metropolitan areas.
Drawing on more than four decades of experience across sales, marketing, and executive leadership, Marc helped establish FirstWatch as a trusted, mission-critical platform within the public sector and oversaw the development of strong, durable relationships that supported long-term market leadership.
KBG Media/RedFlash Group
As a Founding Partner of KGB Media, now known as the RedFlash Group, Marc Baker co-founded the firm alongside Keith Griffiths and Jake Knight to support clients across trade media, consumer media, and the public safety sector.
Marc played a key role in shaping the firm’s business development and sales strategy, client acquisition efforts, and market positioning. He worked closely with clients to identify growth opportunities, build strategic partnerships, and develop go-to-market approaches tailored to both emerging and established brands.
Through hands-on leadership and consultative engagement, Marc played a key role in establishing KGB Media as a trusted partner for organizations seeking to expand visibility, revenue, and influence within the consumer media and public safety markets.
San Diego H&G Magazine
San Diego H&G Magazine
As Advertising Director at San Diego Home/Garden Magazine, Marc Baker led the transformation of the publication’s advertising and revenue strategy during a period of significant growth.
Marc developed new advertising programs, created all marketing collateral and media kits, and launched integrated TV, Consumer Home Show and Print advertising packages in partnership with KUSI-TV (San Diego's channel 9) and Westward Expos, producers of the premier Spring and Fall Home Shows in San Diego County, CA. Marc also built and led a high-performing sales team through targeted recruitment, hands-on training, collaborative face-to-face client meetings, personal coaching, and innovative incentive programs.
Through these combined efforts, Marc tripled advertising revenue over a five-year period, establishing San Diego Home/Garden Magazine as the top-tier, affluent Homeowner-focused publication by building and coaching his highly effective sales team.
